Privacy Policy
The Blue Chip Room (“we,” “our,” or “us”) is committed to protecting your privacy and complying with applicable data protection laws, including the Protection of Personal Information Act (POPIA) of South Africa and the General Data Protection Regulation (GDPR) of the European Union.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website www.thebluechiproom.com, purchase artwork, or interact with us.
1. Information We Collect
We may collect the following information:
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Personal Information: Full name, contact details (email, phone number), billing/shipping address, and payment details.
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Account Information: Login credentials if you create an account on our website.
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Website Usage Data: IP address, browser type, device information, and browsing behavior collected via cookies.
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Communications: Information you provide when contacting us, subscribing to newsletters, or participating in promotions.
2. Lawful Basis for Processing
We process your personal information based on one or more of the following legal grounds:
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Consent: When you opt-in for newsletters, marketing, or promotions.
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Contractual Necessity: To process and deliver your orders.
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Legal Obligation: To comply with tax, accounting, and regulatory requirements.
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Legitimate Interests: To improve our services, prevent fraud, and protect our business operations.
3. How We Use Your Information
We use your information to:
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Process and fulfill purchases.
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Communicate with you about your orders or inquiries.
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Send you marketing updates (only with your consent).
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Improve website functionality and user experience.
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Comply with legal and regulatory obligations.
4. Sharing of Personal Information
We will not sell or rent your personal information. However, we may share it with:
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Service Providers: Payment processors, courier/shipping companies, IT providers, and marketing platforms under strict confidentiality agreements.
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Legal & Regulatory Authorities: When required to comply with applicable laws.
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Business Transfers: In the event of a merger, acquisition, or restructuring.
5. International Data Transfers
If your personal information is transferred outside South Africa or the European Union, we will ensure that appropriate safeguards (such as standard contractual clauses or equivalent measures) are in place to protect your data.
6. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. When no longer needed, data will be securely deleted or anonymized.
7. Your Rights
Under POPIA and GDPR, you have the right to:
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Access and request a copy of your personal information.
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Request correction or deletion of inaccurate or unnecessary information.
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Withdraw consent for marketing at any time.
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Object to certain types of processing (e.g., direct marketing).
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Request restriction of processing or data portability (GDPR-specific).
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Lodge a complaint with the Information Regulator (South Africa) or your local data protection authority in the EU/UK.
To exercise these rights, please contact us at [insert email address].
8. Cookies & Tracking Technologies
We use cookies to improve site performance, personalize content, and analyze traffic. You can manage or disable cookies in your browser settings, but some site functions may not work properly.
9. Security Measures
We take appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction.
10. Children’s Privacy
Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.
11. Changes to This Policy
We may update this Privacy Policy periodically. Updated versions will be posted on this page with a new “Effective Date.”
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:
The Blue Chip Room
Email: info@thebluechiproom.com
Phone: +27 77-376-7779